So you’re saying that the first preosn to use stop animation, or crash zooms, or rocking and rolling (technique used in the greatly respected Thorntons ad) or the reverse dolly (Roy Scheider in Jaws), or any other technique is the idea!? Come on – just because Gjertson was the first guy to use this style, does that mean that everybody to use it subsequently is an ideas thief? I made a stupid little bit of film in 2002 which had a similar style, but for me to hold something against the VW ad would be utterly ridiculous.
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